Will the COVID-19 Pandemic Lead to Long-Term Consumer Perceptions, Behavioral Intentions, and Acquisition Decisions?

ABSTRACT

Despite the relevance of possible long-term consumer perceptions, behavioral intentions, and acquisition decisions related to the COVID-19 pandemic, only limited research has been conducted on this topic. Using and replicating data from Accenture, KPMG, and McKinsey, we performed analyses and made estimates regarding how the COVID-19 pandemic has reshaped customer attitudes, behaviors, values, and expectations, reconfiguring consumer traits, sentiments, trust, and engagement, and thus leading to altered purchasing decisions and habits, and buying patterns in terms of psychological risk perception. The results of a study based on data collected from 9,200 respondents provide support for our research model. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.