Application Strategy of Big Data in Enterprise Financial Management from the Perspective of Risk Society Coupling

ABSTRACT

Risk society is closely related to the natural and social environment in which human beings live and the unintended consequences of human social actions. It has the characteristics of suddenness, uncertainty, urgency, complexity and harm. The “COVID-19” is a huge test in the process of human beings toward a risk society. In the face of public health emergencies, the company's response level is a reflection of its comprehensive financial management capabilities. The application of big data technology has brought great changes to people's traditional thinking and behavior, and also brought great challenges to the traditional business model of enterprises. The article analyzes the impact of the “COVID-19” on corporate financial management, uses big data technology to find effective response ideas, measures and methods, and prospects the process of financial management informatization, automation, intelligence, and digitalization. © 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.