Online grocery shoppers due to the Covid-19 pandemic - An analysis of demographic and household characteristics
2021 International Conference on ENTERprise Information Systems, CENTERIS 2021 / ProjMAN 2021 - International Conference on Project MANagement / HCist 2021 and International Conference on Health and Social Care Information Systems and Technologies 2021
; 196:93-100, 2021.
Article
in English
| Scopus | ID: covidwho-1641587
ABSTRACT
As a result of the Covid-19 pandemic, consumers in many countries have increasingly adopted online grocery shopping. This study aims to investigate the demographic and household characteristics of these adopters, by analyzing the data from a large-scale survey (n=2568) in Finland. The results indicate that a typical adopter of online grocery shopping due to Covid-19 is less than 45 years old, and one with some concern over own health or that of a loved one. The more likely adopters also have a higher household size, higher household earnings, and/or they are more likely to live in the capital region of the country. Further, the results indicate that in the older age group (45+), women and those with some degree of worry over own health and/or that of a loved one are a little more likely to be adopters than the rest. © 2021 Elsevier B.V. All rights reserved.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
ProjMAN 2021 - International Conference on Project MANagement
Year:
2021
Document Type:
Article
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