Essential item purchases during COVID-19: A cluster analysis of psychographic traits

Ng, Pearlyn, Quach, Xuan, Fares, Omar H.; Mohan, Myuri, Lee, Seung Hwan

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Essential item purchases during COVID-19: A cluster analysis of psychographic traits

Ng, Pearlyn, Quach, Xuan, Fares, Omar H.; Mohan, Myuri, Lee, Seung Hwan.

Journal of Global Scholars of Marketing Science ; : 1-22, 2022.

Article in English | Taylor & Francis | ID: covidwho-1672015

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Full text: Available Collection: Databases of international organizations Database: Taylor & Francis Language: English Journal: Journal of Global Scholars of Marketing Science Year: 2022 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Taylor & Francis Language: English Journal: Journal of Global Scholars of Marketing Science Year: 2022 Document Type: Article