Surviving a global crisis

ABSTRACT

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. 10;10;FindingsOrganizations must quickly adapt to survive a global crisis and then prosper in the new norm which emerges. Prospects of success increase substantially when strategies created deploy marketing mix elements in ways to enhance the flexibility that is critical in such situations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.