A Study on the Application of Virtual Reality in the Marketing of Rural Cultural Tourism in Hubei Province

ABSTRACT

Rural tourism destinations meet difficulties in developing rural cultural tourism because of their poor marketing abilities. This research applied virtual reality to promote rural tourism destinations' images. Taking Hubei province as an example, this research investigated the practical approaches of integrating virtual reality with rural cultural tourism. By conducting the field research in Zijin town, the outcomes shown that the virtual reality technology helped dig out the rural tourism destination's advantages and expand its market. The results of this research contributed to promoting the brand awareness of rural tourism destinations and recovering rural tourism after the epidemic of COVID-19. © 2021 IEEE.