A Shift in Information Dissemination Methods in a Cultural Ritual amid the COVID-19 Pandemic

ABSTRACT

This study aims to unravel the shift in the customary method of disseminating information about the ritual of Perang Topat (literally translated as “rice-cake war”) as carried out by the custom community of Kemaliq Lingsar in the West Lombok Regencyof Indonesia during the COVID-19 pandemic. Grounded in the ethnography of communication research methodology, this studyexamines the process of the cultural ritual during the 2020 period of the pandemic and compares it to the ones held in 2018and 2019 (before the current pandemic). Drawing on findings from observations, in-depth interviews, and documentation, it wasrevealed that the traditional or custom-oriented community of Kemaliq Lingsar abandoned all three prominently used methods ofdisseminating the information of the Perang Topat ritual that had been used prior to the pandemic, and that they were replaced bya strategy with solely face-to-face (FTF) interpersonal communication carried out by visiting the homes of the target participants ofthe cultural event. This method was relevant to the current viral crisis because it enabled the committee to minimize the number ofspectators which might potentially violate COVID-19 health protocols. This finding also reinforces the hypothetical statement thatinterpersonal communication via FTF is effective in disseminating information in a limited manner and empowering the emotionalbond between the individuals who share relationships and similar interests. The findings of the present study can be a referencefor any events where physical distancing must be strictly imposed and require a limit to the number of participants during thepandemic © Suhadah Suhadah, Deddy Mulyana, Pawit M. Yusup, Nuryah Asri Sjafirah, 2021