POLICY FOR THE DEVELOPMENT OF CUSTOM VILLAGES INTO A DIGITAL-BASED TOURISM VILLAGE THAT CAN ADAPT TO THE NEW NORMAL ERA (CASE STUDY OF CUSTOM VILLAGES IN BALI, INDONESIA)

ABSTRACT

The province of Bali, which relies on tourism as a driving force for the economy, is certainly very affected by the COVID-19 pandemic. The decline in foreign tourist arrivals to Bali has made the government and tourism actors begin to look at domestic tourists. Given the existence of tourism sector workers who return to the village, the development of tourist villages through the participation of local communities is very potential to be developed. The purpose of this research is to develop a policy framework for the development of custom villages as digital-based tourism villages that are able to adapt to the new normal era. This study used a MULTIPOL prospective analysis, where data were collected through FGDs. The policies analyzed are tourism village policies and digital villages, both in supply side and demand side scenarios. The results show that in the tourism village policy, the program arrangement of tourist objects/attractions is a priority. Meanwhile, in digital village policies, the development and improvement of information network programs are important.