What Drives People Visit Restaurants During COVID-19 Pandemic? Findings in Indonesia

ABSTRACT

The current COVID-19 pandemic has had a wide impact on the global economic sector. Restaurants are one of the sectors affected by the regulation of distance restrictions during the COVID-19 pandemic. Therefore, this study looks at what factors can encourage people to visit restaurants when government regulations have allowed consumers to make food purchases offline. This study looks at five factors;disease denial, perceived safety, perceived fair price, sociability and affect regulation. The sample in this study were 133 respondents. Furthermore, the data is processed using SEM-PLS using SmartPLS 3.0. The study results indicate that perceived safety, sociability and affect regulation have a significant positive impact on a person's intention to visit a restaurant. This research contributes to both improving the theory of a person's intention to visit a restaurant during the Covid-19 pandemic and helping restaurant service providers decide on an effective strategy in encouraging someone to have the intention to visit a restaurant.