INTERNAL COMMUNICATION AS A CATALYST FOR ORGANIZATIONAL CONFLICT MANAGEMENT FROM A GENDER PERSPECTIVE

ABSTRACT

Objectives: To study conflict management within companies in the hotel sector as an integrating element of internal communication studied from a gender perspective. Hotel organizations can use internal communication as a catalyst for conflict management, focusing their attention on the role of women in the world of work, integrating them and minimizing existing inequalities and aggravated by COVID-19 in order to align with the 2030 SDGs. Methodology: A questionnaire was used together with interviews with experts who validated it, with a mixed, quantitative and qualitative approach, using the Montercarlo Simulation method for the first, providing the research with greater reliability when faced with an infinite sample. Results: Internal communication is a useful tool in the management of labor relations and conflict in companies in the studied sector. Collaborative family burdens and conflict coping stand out, related to the circumstances and characteristics of working women. Conclusions: If the integration of women in the company is combined and the focus is placed on achieving full equality, the use of internal communication will substantially improve the work environment and results. Originality and value of the article This study provides originality in terms of the subject matter by combining three aspects that are traditionally addressed separately, such as internal communication, conflict management within organizations and the gender perspective.