CONCEPTUALIZATION OF MARTIAL RHETORIC IN THE MEDIA DISCOURSE AS A MECHANISM OF IDEOLOGICAL TRANSMISSION (BASED ON ARTICLES ON COVID-19)

ABSTRACT

The study describes and analyzes the language of war in the media discourse on the subject of coronavirus. The martial rhetoric occupies a special place in discursive research, due to the global extralinguistic situation marked by open and hidden war conflicts. The epistemic paradigm of research is formed under the influence of studies of cognitive linguistics, discursive analysis, and the theory of conceptual metaphors. The scientific method consists of the determination of metaphorical expressions that demonstrate a way of reasoning about multiple issues that are reflected in the media discourse from the war perspective.