The Influence of Hedonic and Social Factors on the Use of Mobile Cyclist Applications during COVID19 Pandemic

ABSTRACT

The COVID-19 pandemic has resulted in various responses to activities from the community, one of which is sports activities. Exercise believes in increasing the body's immunity so that during the COVID-19 pandemic, many people exercise. One of the sports that has increased during the COVID-19 pandemic is cycling, which is happening in Indonesia, especially Jakarta. Cycling activities during the COVID-19 pandemic have increased even though, on the other hand, the government is enforcing rules regarding restrictions on social activities to avoid transmission of the COVID-19 virus. This phenomenon has received a response from the Regional Police Chief and the Governor, confiscating bicycles for cyclists who continue to carry out their activities. Based on this issue, this study explores the social and hedonic factors that influence the intention to use mobile cyclist applications that occurred on cyclists during the COVID-19 pandemic. This research was facilitated by the SPSS application using two techniques Crosstabulation A study of 440 users of mobile cyclist applications showed an increase in new cyclists, especially women, and the average age was under 30 years. Apart from that, social factors had a significant negative effect of 11.7% and hedonic factors of 98.4%. This research is essential for industry and scientific development in the future. © 2021 IEEE.