User Acceptance of the XYZ Crowdfunding Application: A Survey Based on the UTAUT2 Method

ABSTRACT

Crowdfunding is a method in which the public rally together to share kindness by raising funds to help those in need. In raising funds, a crowdfunding platform is used to collect funds digitally. The trend of sourcing funds or digital donations through crowdfunding platforms increased significantly in Indonesia, mainly during the COVID-19 pandemic. Following the surge in digital donation in Indonesia, a study was conducted to determine the factors that influenced user acceptance, specifically the community as end-users of the XYZ application. Based on the UTAUT2 (Unified Theory of Acceptance and Use of Technology 2) model, this study aimed to identify the factors that influenced the acceptance of the XYZ mobile application as a crowdfunding platform. The data collection was in the form of an online questionnaire and involved respondents from Jabodetabek and outside Jabodetabek with different ages, gender, occupation, and domicile. The Partial Least Squares - Structural Equation Modeling (PLS-SEM) method, supported by SmartPLS software, analyses the research model to obtain valuable results. The results from 200 respondents show that five paths, Facilitating Conditions on Behavioral Intention, Facilitating Conditions on Use Behavior, Habit on Behavioral Intention, Habit on Use Behavior and Behavioral Intention on Use Behavior, had a significant effect. © 2022 IJETAE Publication House. All Rights Reserved.