What has Become Important during the Pandemic? - Reassessing Preferences and Purchasing Habits as an Aftermath of the Coronavirus Epidemic through the Eyes of Different Generations

ABSTRACT

The pandemic, consumer preferences and the composition of the consumer basket changed. Each generation sees differently the impact of the virus on different areas of our lives, which is largely related to the general set of values that characterizes each generation. The focus of our research is the relationship between the generation-specific value system and the changes in consumer behaviour caused by the virus. In the primary data analysis, we focused on the examination of the consumer habits that were modified by the pandemic, the composition of the consumer basket, the customer habits, which differ for each generation and are related to the individual value system. In the light of the results, we were able to determine how the composition of the consumer basket changed, analysing, generation-specifically, which product and service purchase came to the forefront as a result of the crisis.