Study of consumer perceptions and preferences: consumption case study of fish and shellfish in mexicali, Baja California, Mexico

ABSTRACT

Background: The agri-food sector, which includes fishing and aquaculture, poses challenges in improving the food quality and restructure markets. Currently, we have the opportunity to understand the food crisis associated with the COVID-19 pandemic, and to promote a paradigm shift in food and markets, which leads to the changes generation in the food economic system, transformation of markets and rapprochement of producers with consumers. One of the ways to bring the producer and the consumer closer to each other, is precisely to know and characterize their consumption, by conducting market studies. A market study is a systematic investigation based on the information collection and data analysis related to the outstanding characteristics of the market to which a company or a sector is directed, which allows us to know and characterize the tastes and preferences in the population consumption.