The theoretical bases of research of animation services in tourism

ABSTRACT

The article is aimed at characterizing the theoretical bases of the research of animation services in tourism. The task is to determine the essence of tourist animation as an object of research and highlight its main types and functions. As part of the research, the following methods were used analytical, historical, description and others. Today, the tourism industry is developing rapidly, despite a number of problems caused by the COVID-19 pandemic, both in the territory of Ukraine and abroad. Tourism remains an important industry, influencing the economy of countries. Therefore, for the further development of this sector, it is important to pay attention to improving the quality of services to maximize the satisfaction of the needs of tourists, especially during their leisure time. The quality factor of the level of tourist product provided under modern conditions is key for the functioning of the tourism sector. Now an important and integral part of the tourism business around the world is tourism animation. During leisure, tourists seek to satisfy a number of their own needs, namely spiritual, physical, communication, self-realization, etc. In addition, they have the opportunity to analyze their own inner being or characterize the people who will be around at this time. The purpose of the leisure industry is to create all the necessary (safe) conditions for entertainment. The social component of animation activity is the creation and development of modern needs in tourists. In addition, an animation tourism program is directed towards forming and obtaining new useful skills for its participants. To maximize satisfaction of the requirements of vacationers, regardless of their nationality, age, economic prosperity, health status, animation programs must change in terms of content, time or activity during the tourist season. Usually, they depend on the size of the hotel, its geographical location, focus, specifics, etc. It is noted that today the domestic tourist market needs animation specialists. Therefore, it is necessary to pay attention to the level of their training, personal skills that will contribute to the implementation of modern animation programs.