Survival strategies of the sharing economy from the pandemic to a new normal: A dynamic capabilities approach
Managerial and Decision Economics
; 2022.
Article
in English
| Scopus | ID: covidwho-1729176
ABSTRACT
This paper explores the business strategies of car-sharing platforms between 2020 and 2021, during the COVID-19 pandemic. The study conducted a systematic review and adopted a dynamic capabilities approach;it analyzes 231 online articles concerning Uber, Ola, and Grab to demonstrate 6S sub-constructs SAFETY, SCAN, SYSTEM, SUPPORT, SPREAD, and SPEED. The findings suggest that developing safe riding experiences, identifying threats through technology, realigning culture/structure through financial/community support, and expanding delivery services are necessary strategies to combat the pandemic. The new normal has managerial and policy implications on how businesses in the sharing economy sector adapt to radical and dynamic environments. © 2022 John Wiley & Sons, Ltd.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Prognostic study
Language:
English
Journal:
Managerial and Decision Economics
Year:
2022
Document Type:
Article
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