Challenges for expatriates in japan to live as consumers

ABSTRACT

Japan's population as of March 1, 2021was 125,480,00, according to an estimate by the Statistics Bureau, Ministry of Internal Affairs and Communications;a decrease of approximately 480,000 or minus 0.38%, compared to the previous year. This is the eleven consecutive annual decline and the largest margin of decrease on record. As of June 1, 2020, the number of foreign residents in Japan rose to 2,885,904 with the increase of 56,488 or 2.0 percentages by Statistics of Japan, a portal site for Japanese Government Statistics. In addition, the number of visiting Japan in 2019 was boosted up to 31.9 million with the increase 2.2% compared to the last year. Besides, the number of foreign tourists visiting Japan in 2019 announced by the Japan Tourism Agency increased 6.5% from the previous year to US$48.1 billion that represents one percent of Japan's gross domestic product. The Government of Japan announced to keep opening its door to foreigners both for residence and visiting, especially emphasizing on the former. The COVID-19 has been continuing its spread across the world with more than 60 million confirmed cases in 190 countries. This pandemic with restricted scopes of behavior mandates have disrupted the consumer habits of their lifestyles. The recent attack of the pandemic has revealed that it has a huge influence on a variety of businesses in Japan, blocking out the flow of global supply chains and the inflow of people traffic. More seriously, negatively were affecting sales and profits of companies in Japan. This paper aims to focus on the aspects of expatriates' lives in Japan and then clarifies the issues to be addressed, resulting in some tips for developing the economy of Japan. The main factor of the difficulties to live in Japan is due to the policy of the Government of Japan. However, there could exist other reasons for them to be in trouble in Japan for their daily lives that were emerging from the research. The secondary data collected by ASMARQ Co. was adopted to measure each degree of livability. The outcome of the analysis indicates comprehensive understandings of and useful insights into future business in Japan. © 2021 ACM.