Using infographics to reduce the negative effects of jargon on intentions to vaccinate against COVID-19.
Public Underst Sci
; 31(6): 751-765, 2022 08.
Article
in English
| MEDLINE | ID: covidwho-1736232
ABSTRACT
Guided by feelings-as-information theory, this experiment (N = 643), based in the United States, tested whether the use of jargon and infographics within messages designed to explain the COVID-19 mRNA vaccines affected behavioral intentions to vaccinate. The results revealed that the presence of jargon was associated with a difficult processing experience, message resistance, decreased perceptions of message credibility, and reduced intentions to get the COVID-19 vaccine. That said, when an infographic was integrated into the jargon message, these negative relationships went away and the presence of jargon no longer indirectly impacted intention to vaccinate. This experiment demonstrates that in contexts where jargon use exists, the use of an infographic can counteract some of the negative effects of a difficult processing experience.
Keywords
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Main subject:
Intention
/
COVID-19
Type of study:
Experimental Studies
Topics:
Vaccines
Limits:
Humans
Country/Region as subject:
North America
Language:
English
Journal:
Public Underst Sci
Journal subject:
Science
/
History of Medicine
Year:
2022
Document Type:
Article
Affiliation country:
09636625221077385
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