Impacts and coping strategies to the epidemic of Coronavirus 2019: a case study of Praewa Ban Phon silk cooperative, Kham Muang district, Kalasin province
Kaen Kaset = Khon Kaen Agriculture Journal
; 50(1):365-370, 2022.
Article
in Thaï
| CAB Abstracts | ID: covidwho-1743608
ABSTRACT
This study aims to study the context of Praewa Ban Phon silk cooperative, impact and coping strategies of the cooperative to the epidemic of coronavirus 2019 (COVID-19) of the Praewa Ban Phon silk cooperative, Kham muang district, Kalasin province. Semi-structured interview was used to interview key informants. The result showed that the cooperative was established in 1978 in the name of the Housewife group under the foundation for the promotion of supplementary occupations and related techniques under the royal patronage of her majesty the queen Sirikit. In 2008, it was registered as Praewa Ban Phon silk cooperative. At present, it has 792 members across 4 districts in Kalasin province. The cooperative acts as the center to sell the products by buying the products from its members and other entrepreneurs. Dividend is shared among the members at the end of the year. The outbreak of the COVID-19 reduced income of the cooperative. Before the outbreak, net income of the cooperative were 57,989 baht and 261,292 baht in 2018 and 2019, respectively. After the COVID-19 hit in 2020, the cooperative lost 159,071 baht because the main marketing channel which is at the cooperative as well as other channels in the fair organized by the local government were shut. The cooperative coped with that situation by stopping buying the products from members and gradually sold the products in the stock. At the same time, it allowed members to sell the products to other buyers in order to keep the income to the member. Online marketing by Facebook page was one of coping strategies of the cooperative. According to those coping strategies, in 2021, the cooperative had net income of 20,637 baht.
Agricultural Economics [EE110]; Rural Industry and Enterprises [EE350]; Income and Poverty [EE950]; Marketing and Distribution [EE700]; Agencies and Organizations [DD100]; Information and Documentation [CC300]; case studies; communication; coping strategies; entrepreneurship; government; income; internet; local government; marketing; marketing channels; occupations; patronage; social media; man; China; APEC countries; East Asia; Asia; high Human Development Index countries; upper-middle income countries; Homo; Hominidae; primates; mammals; vertebrates; Chordata; animals; eukaryotes; Coronavirus; People's Republic of China
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Collection:
Databases of international organizations
Database:
CAB Abstracts
Type of study:
Case report
/
Experimental Studies
Language:
Thaï
Journal:
Kaen Kaset = Khon Kaen Agriculture Journal
Year:
2022
Document Type:
Article
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