Bounded rationality or bounded morality? The National Basketball Association response to COVID-19. (Special Issue: Sport and COVID-19: impact and challenges for the future: volume 1.)
European Sport Management Quarterly
; 21(3):333-349, 2021.
Article
in English
| CAB Abstracts | ID: covidwho-1747008
ABSTRACT
Research question The COVID-19 pandemic created a crisis rife with complexity and ethical dilemmas for sport organizations. The purpose of this study is to examine the decision-making process of one such organization, the National Basketball Association (NBA), during the pandemic. Specifically, the researchers draw from theories on decision-making and business ethics to understand how decisions were made. Research methods:
The researchers conducted an inductive qualitative content analysis on NBA media coverage between 21 January and 10 July 2020. A total of 152 articles were identified and included in an analysis from ESPN.com, the most prominent sports news outlet in the United States. Results andfindings:
Findings suggest that decision-making in the NBA was characterized by the cognitive limits of bounded rationality and the moral limits of bounded morality. The NBA's decision-making process swayed between caution and risk as priorities shifted, with the league, teams, and players focusing on various repercussions to health and safety, finances, and competitive advantage. Implications This research expands understanding of how crises such as a pandemic impact decision-making in sport organizations. In addition, it highlights how bounded rationality and morality affect decision-making in situations that are complex, time-sensitive, and include moral conflicts, which sport organization leaders may frequently encounter.
Social Psychology and Social Anthropology [UU485]; Sport and Recreational Activities [UU625]; decision making; sport; basketball; ball games; ethics; health; organizations; safety; teams; man; USA; APEC countries; high income countries; North America; America; OECD Countries; very high Human Development Index countries; Homo; Hominidae; primates; mammals; vertebrates; Chordata; animals; eukaryotes; choice; United States of America
Full text:
Available
Collection:
Databases of international organizations
Database:
CAB Abstracts
Type of study:
Experimental Studies
Language:
English
Journal:
European Sport Management Quarterly
Year:
2021
Document Type:
Article
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