THE IMPACT OF DIGITAL TRANSFORMATION ON THE BUSINESS EFFICIENCY OF THE NEW YORK TIMES

ABSTRACT

The findings serve as the basis for decision-making in the process of digital transformation of the analysed corporation, and the model can also be used by other players in the media industry (or any other industry) in the process of their digital transformation. In the context of the current COVID-19 pandemics, in spite of its devastating impact on the global economy and businesses across the world, it may have been "the impetus for the significant development of digital technology" (Khodova, 2021). Continued decline in daily newspaper circulation in the U.S. began as early as 1985 (Pew Research Center), and the development of digital publications has only accelerated that process. Section 2 reviews the related literature;Section 3 introduces the methodology, the research questions and the data;Section 4 presents the results and provides a data analysis, whereas Section 5 opens up a discussion of the results and concluding remarks together with guidance for future research. 1.RELATED LITERATURE Recent research has focused on analysing the language form and structure of texts published in the New York Times.