Ouverture de 'Covid-19. Management Perspectives' *
Symphonya
; - (2):1-4, 2021.
Article
in English
| ProQuest Central | ID: covidwho-1753833
ABSTRACT
The COVID-19pandemic is a complex, disruptive event with many impacts beyond those related to health, national economies and global competition. While many worldwide companies were challenged to survive, the pandemic also presented many development opportunities for the long-term. The digital transformation, accelerated by the Covid-19 pandemic, require new skills (OECD, 2020) informed by greater attention to the applied ethics of responsibility. Moreover, the development of the pandemic has generated an acceleration in a process of change in consumer behavior. Many businesses around the world have become aware of having to reconsider their market relationships starting from marketing channels, the use of marketing channels, from multichannelling, to omnichanneling, to metachannelling.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Symphonya
Year:
2021
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS