Investigating University Students' Acceptance of Blended Learning during COVID-19 Pandemic

ABSTRACT

More and more instructors have begun using blended learning to overcome the challenges encountered during the covid-19 pandemic. However, still not much known about influential factors in students' acceptance of such hybrid learning systems. For this purpose, a framework that includes key attributes such as;information quality and system quality, system interactivity, user satisfaction, perceived usefulness, perceived ease of use, and blended learning system use was developed. Pearson correlations were used to analyze data from 700 respondents. Findings revealed that, while there exist no significant relationships among system quality-user satisfaction and user satisfaction-use for blended learning and relatively weak, positive relations exist among perceived ease of use-use for blended learning. In addition to a low, positive relationship between perceived usefulness and use for blended learning, moderate positive correlations exist among system interactivity-user satisfaction and perceived ease of use-perceived usefulness. Finally, high positive correlations exist among information quality-user satisfaction, user satisfaction-perceived usefulness, and user satisfaction-perceived ease of use. Information quality is important in students' satisfaction when using the blended systems. This also affects the perceived ease of use and perceived usefulness of the system. The decision-makers and institutions benefit from this study by considering only the factors leading to a successful implementation of blended learning. (C) 2021 INT TRANS J ENG MANAG SCI TECH.