A Machine Learning Model for Effective Consumer Behaviour Prediction

ABSTRACT

Effective consumer behavior prediction can play a crucial role in online marketing, especially in the COVID19 scenario. In this work, we have analyzed consumer behavior to understand consumer needs and predict future requirements. For the same, we have applied the machine learning models on an amazon dataset collected from Kaggle. The dataset consists of reviewers' comments, ratings, many other parameters for the product. The model's outcome indicates that the proposed Random Forest model performs exceptionally well, and its Accuracy is approx. 98.73%. A comparative study has been done to show the efficacy of the work, and it has been observed that the performance of the proposed model is quite remarkable, and it can be a competent model for effective consumer behavior prediction. © 2021 IEEE.