New Energy Vehicle Consumer Demand Mining Research Based on Fusion Topic Model: A Case in China
Sustainability
; 14(6):3316, 2022.
Article
in English
| ProQuest Central | ID: covidwho-1765873
ABSTRACT
This study extracted the demand preference topic words of new energy vehicle consumers with the help of the topic model, calculated the similarity between the word vectors and the topic keywords and expanded the topic keywords, analyzed and compared the demand topics and feature expansion words of different car models, and summarized the demand differences of other consumer groups. The analysis results show that consumers’ demands of different groups have the exact demand dimensions such as new energy features and brand features, and different demand dimensions such as application, services, and professional performance. The research findings help consumers filter valuable information from online review data and help car companies objectively and accurately obtain consumer demands, develop more reasonable marketing strategies, and achieve healthy and sustainable corporate development.
Environmental Studies; Fusion Model; consumer demand; LDA; Word2vec; Customer services; Marketing; Cellular telephones; Consumer groups; Product quality; Consumers; Sentiment analysis; Demand; Consumption; Retail stores; Automobile industry; Shopping; Electronic commerce; Mining; Sustainable development; Energy consumption; Automobile sales; Energy; Product design; COVID-19
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Sustainability
Year:
2022
Document Type:
Article
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