Sustainable Marketing and Strategy

ABSTRACT

Discussion In this context, eight articles were accepted for publication which discuss the topics of determinants of marketing in globalization, employer branding as a marketing tool for strategic talent management, new ways of working and the analysis of employee engagement, the sustainability of the supply chain and purchasing policies, a new strategy to measure the behaviour of wine tourists, the opinion leaders’ influence on the sustainable development of corporate-led consumer advice networks, and the influence of cross-listing on the relationship between financial leverage and R&D investment. Keywords sustainability;supply chain;purchasing policies;coffee business and production;Delta Cafés;Grupo Nabeiro;sustainable business;sustainable practices;food safety;buying process;agrifood products. [...]of recent hard times, consumer markets and business markets look toward new examples of ethical behaviour and seek new heroes.