Can Nature-Based Solutions (NBSs) for Stress Recovery in Green Hotels Affect Re-Patronage Intention?

ABSTRACT

Our research framework in this paper investigated natural-based solutions (NBSs) at green hotels. We employed attention restoration theory (ART) to test the mediating effect of perceived stress (PS), psychological wellness (PW), satisfaction (SA), and the moderating effect of health consciousness (HC) on re-patronage intentions (RI). Data were collected through a survey of 544 customers who frequently visited green hotels in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (PS, PW, SF) in order of the mediating effect on RI and confirmed the moderating effect of HC. In addition, the study’s results have important theoretical and practical implications for the environment. In the former case, our results demonstrate the application of ART and NBS by explaining the effect of the relationship among PS, PW, and SF on RI and confirm the mediating effect of the ART (PS, PW, SF) on RI, as demonstrated in previous studies. Moreover, in the latter case our results may encourage green hotels to participate in the prevention of environmental problems.