Research on the Influencing Factors of Users' Satisfaction with the Usability of News App Interface Under the Epidemic

ABSTRACT

Under the background of COVID-19 epidemic, starting from the perspective of user satisfaction in the process of user's using news App, the research explores the relevant factors affecting user satisfaction based on the process of user's browsing news. Through user survey and literature research, combined with factor analysis method, the research sums up 13 factors affecting user satisfaction with the interface usability of news App. It uses decision-making experiment method to analyze and research 30 pcs of online and offline questionnaire data and draws cause and effect diagrams. Finally, it concludes that the three key factors affecting the user satisfaction with interface usability of news App are the factors image, image-text layout, interface clarity;and the factor that affects other factors to a large extent is interface clarity. Finally, it clarifies the relationship among the relevant factors affecting user satisfaction with the interface usability of news App, further analyzes the problems existing in the current news App at the level of human cognition, and puts forward some relevant suggestions for the improvement of user satisfaction with the Interface Usability of news App.