Forging a new corporate engagement

ABSTRACT

Purpose>This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system.Design/methodology/approach>Selective review of relevant economic and sociopolitical developments is presented in this paper.Findings>There is a growing movement among economists and commentators to hold corporations accountable for political engagement which they ignore at their peril.Originality/value>While individual strands of this story have been discussed before, the subject has never been handled from the perspective of corporate reputation in a comprehensive manner.