The Intention to Use Online Groceries Shopping during the COVID19 Pandemic

ABSTRACT

The Coronavirus disease (COVID19) has brought many impacts to the activities including changed the habit for shopping the daily groceries. The purpose of this research is to examine the intention to use the Online Groceries Shopping (OGS) based on the framework of Technology Acceptance Model (TAM) with two primary factors that influence the intention to use technology OGS perceived usefulness and perceived ease of use. This is a quantitative research with non-probability sampling techniques of 317 respondents measured by 5 Point Likert scale and using Structural Equation Model (SEM) Smart PLS version 3 to analyze the data. The results obtained show all variables have positive and significant relationship to the intention to use OGS during the Covid19 Pandemic. © 2021 IEEE.