Study of Customer Sentiment Towards Smart Lockers

ABSTRACT

Understanding customer sentiment associated with delivery solutions, such as smart lockers, is an area of increasing interest for package delivery companies. Applications of this data could result in cost savings through vehicle route planning, cross docking, fleet size optimization, and increased placement of smart locker technology for stop reduction. However, there has been little effort applied to gathering information related to public sentiment applications to last mile package delivery. Therefore, through a survey instrument we gather sentiment data related to smart lockers for review and analysis. Sentiment analysis by region (suburban, urban, and rural) is accomplished through a survey instrument with the goal of understanding the difference in sentiment by region and the effects of COVID-19 on customer sentiment towards the use of smart lockers. Some significant findings were that suburban residents were willing to travel further to pick-up a package from a smart locker (α = 0.01) and previous experience was correlated with increased sentiment (α = 0.05). © 2022, ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering.