Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences
Journal of Business Research
; 146:518-539, 2022.
Article
in English
| ScienceDirect | ID: covidwho-1773442
ABSTRACT
Like many other activities, luxury gastronomy has been affected by the COVID-19 pandemic. To maintain a certain level of turnover, luxury restaurants had to innovate by digitalizing their offer, that is, delivering a customer journey that encompasses digital and physical consumer experiences. Based on the two approaches to customer experience (dimension- and stage-oriented), the aim of this research is to propose and test a model of the digitalized gastronomy experience that includes its antecedents and consequences. A qualitative study (Study 1), involving 15 restaurant chefs and experts, defines the digitalized gastronomy experience and identifies the dimensions and customer journey stages associated with that experience. A quantitative study (Study 2) of 217 French consumers of luxury gastronomy validates the proposed conceptualization, its antecedents (website elements and psychological variables), and its consequences (purchase intentions). We also confirm the role of involvement in gastronomy as a contingent variable.
Full text:
Available
Collection:
Databases of international organizations
Database:
ScienceDirect
Type of study:
Qualitative research
Language:
English
Journal:
Journal of Business Research
Year:
2022
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS