Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research

ABSTRACT

The tourism sector is one of the most affected by the health situation caused by COVID-19. As a result, digital transformation is accelerating in this sector. One of the pillars of this transformation is the management of organizations based on data-driven decision-making. The raw material for such data-driven strategies is obviously the sources of information used. This paper attempts to give a knowledge map of the diverse sources of information used in tourism for this decision-making. To this purpose, we analyse the scientific publications of the last five years in order to identify the main areas of action related to the sources used for data-driven management in tourism. As a result of this bibliometric analysis, we have identified 14 topics that have attracted the interest of the scientific community grouped into three main areas of action. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.