Mudancas no processo de compra e consumo de alimentos organicos durante a pandemia do COVID-19

ABSTRACT

Inserted in an increasing production and consumption of organic food context, the world faced to a great adversity, the COVID-19 pandemic, causing a great impact on the lives of people worldwide, also including shopping and consumption process. Thus, the study aimed to identify the changes that occurred in the process of purchase and consumption of organic foods consumers, as well as the changes that occurred in the influences of this process during the COVID-19 pandemic. A qualitative research was conducted in which twelve consumers of organic products were interviewed through online interviews. The main results found in the study were changes regarding to situational influences due to the situation of the COVID-19 pandemic. The study also shows that regarding to the stages of the purchasing decision-making process, it was identified that changes occurred in all stages, and the stage in which the most changed occurred was the purchase and consumption stage.