Assessing Customer Preferences for Shopping Centers: Effects of Functional and Communication Factors
Sustainability
; 13(6):3254, 2021.
Article
in English
| ProQuest Central | ID: covidwho-1792518
ABSTRACT
Retail companies operating in Lithuania are very important for the national economy. Domestic consumption has remained one of the most important drivers of Lithuania’s economic development. The objective of this article is to investigate the customer preferences and to identify selected factors of shopping centers in Vilnius, Lithuania. The study of Vilnius shopping centers is based on a complex model that integrates the following factors shopping center goods and services, customer service, image factors, physical factors, situational factors and demographic characteristics of target consumers. Expert interviews aimed to determine the customer preference factors by perception of professional experts in relation to the phenomenon under study. The consumer survey questionnaire focuses on all the identified factors that determine the choice of a shopping center. This article identifies theoretical factors for the selection of retail shopping centers, reviews the market trends and peculiarities of Vilnius shopping centers, evaluates the factors for the selection and assess functional, emotional and communicational consumer preferences for the choice of Vilnius shopping centers.
Environmental Studies; retail companies; shopping centers; attraction factors; functional; communication and emotional factors; customer preferences; Customer services; Physical factors; Research methodology; Consumers; Communication; Consumer surveys; Economic development; Supermarkets; Sustainability; Medical research; Consumption; Prices; Coronaviruses; COVID-19; Environmental aspects; Lithuania
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Experimental Studies
Language:
English
Journal:
Sustainability
Year:
2021
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS