Investigating factors influencing takeout shopping demand under COVID-19: Generalized additive mixed models.

ABSTRACT

The COVID-19 pandemic severely hampered the freedom of shopping travel while increasing individuals' interest in takeout. Although many studies have examined takeout shopping, the available literature provides insufficient evidence on the factors influencing takeout shopping demand under the COVID-19. In this study, generalized additive mixed models were developed based on sampling data of takeout orders in Nanjing before, during, and post the pandemic to measure the associations between takeout shopping demand and neighborhood characteristics at the business circle scale. The results show that population density, house prices, road density, and catering all have a significant impact on takeout shopping demand, while the roles of land use (residential and company indexes) before and post the pandemic are opposite. Besides, the factors influencing the recovery of the demand before and after the pandemic were analyzed. These findings provide important insights into the development of the takeout industry in the post-pandemic era.