SEM Endorsement Program: Ten Years of Growing Enrollment Management Competency

ABSTRACT

[...]a call for national leadership and approved career preparation was sought. The topic went on to be discussed in professional AACRAO circles for years but was met with the realities of logistics, costs, ownership, and management. [...]the AACRAO annual conference and SEM sessions continued to be the response for enrollment management role preparations, but fell short of satisfying the credentialing question. [...]the idea was tabled until circumstances were more favorable. Through the capstone requirement of the credential, our graduates have studied and produced reports that have addressed some important topics in our field shifting institutional scholarship budgets, the future of enrollment leadership, SEM project management, evaluating the impact of timely outreach on re-registration, public-private partnerships, as well as SEM in law school and medical school settings.