The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms

Habib, Sufyan, Hamadneh, Nawaf N.; Hassan, Asif

Habib, Sufyan, Hamadneh, Nawaf N.; Hassan, Asif.

Journal of Mathematics ; 2022, 2022.

Article in English | ProQuest Central | ID: covidwho-1807698

Keywords

Mathematics; Customers; Modernization; Digital imaging; Brand loyalty; Customer satisfaction; Purchasing; Internet; Marketing; Social networks; Nonprofit organizations; COVID-19; India

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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Type of study: Observational study Language: English Journal: Journal of Mathematics Year: 2022 Document Type: Article

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