A Novel Public Opinion Polarization Model Based on BA Network

ABSTRACT

At present, the polarization of online public opinion is becoming more frequent, and individuals actively participate in attitude interactions more and more frequently. Thus, online views have become the dominant force in current public opinion. However, the rapid fermentation of polarized public opinion makes it very easy for actual topic views to go to extremes. Significantly, negative information seriously affects the healthy development of the social opinion ecology. Therefore, it is beneficial to maintain national credibility, social peace, and stability by exploring the communication structure of online public opinions, analyzing the logical model of extreme public attitudes, and guiding the communication of public opinions in a timely and reasonable manner. Starting from the J–A model and BA network, this paper explores the specific attributes of individuals and opinion network nodes. By incorporating parameters such as individual conformity and the strength of individual online relationships, we established a model of online group attitude polarization, then conducted simulation experiments on the phenomenon of online opinion polarization. Through simulations, we found that individual conformity and the difference in environmental attitude greatly influence the direction of opinion polarization events. In addition, crowd mentality makes individuals spontaneously choose the side of a particular, extreme view, which makes it easier for polarization to form and reach its peak.