Understanding the Role of Ethnic Online Communities during the COVID-19 Pandemic: A Case Study of Korean Immigrant Women's Information-Seeking Behaviors.

ABSTRACT

The rule of social distancing, coupled with the closing down of ethnic enclaves, has led immigrants to become isolated from their ethnic groups. In this study, we investigate the increasing role of ethnic online communities in immigrants' information-seeking behaviors during the COVID-19 pandemic. An analysis of 726 posts in MissyUSA reveals how an ethnic online community helps Korean immigrant women deal with the pandemic, reflecting the essence of a community amid societal lockdown. The findings suggest that these online communities supplement immigrant women's medical knowledge, build non-medical knowledge helpful to disadvantaged immigrants, and offer transnational knowledge regarding medical systems, products, and travel. These results provide evidence of how ethnic online communities promote immigrants' ongoing incorporation into society through the development of domestically and transnationally engaged medical and non-medical knowledge.