Could COVID-19 boost Greece's village revival?

ABSTRACT

In the last decades, Greek villages, especially in mountainous and remote areas, are gradually depopulated and suffer from youth out-migration, school closures and unemployment. During this COVID-19 outbreak, there is an increasing trend of villages as destinations for domestic tourism for short holidays or longer stays. At the same time, this pandemic leads to a significant increase of remote working practices. This article explores the prospect for the revival of traditional villages via an Albergo Diffuso (AD) model with adjustments for both visitors and temporary distance-working residents. The researchers analyze the AD concept as it has been employed in Italy, make minor adjustments to it, and investigate the applicability of such a model in order to overturn the current depopulation of rural and mountain villages in Greece and improve the wellbeing of the local communities. To this end, the researchers present a comprehensive SWOT analysis and discuss the findings. Our approach lays the groundwork for further research that is required to successfully implement AD in mountainous villages.