'Like' it or not: The dos and don'ts of social media for oncologists

ABSTRACT

The 21st century's primary communication channel has become such a part of everyday life that several members of the cancer care community formed Collaboration for Outcomes using Social Media in Oncology (COSMO), which held an inaugural, virtual 2-day meeting last year. COSMO began as a crowdsourced group of professionals interacting on Twitter regularly about 6 years ago, according to Don S. Dizon, MD, FACP, FASCO, head of community outreach and engagement at the Cancer Center at Brown University and head of the breast and pelvic malignancies program at Lifespan Cancer Institute. Attai, associate clinical professor of surgery at David Geffen School of Medicine at University of California, Los Angeles, said Twitter has evolved over the past decade from a novelty among health care providers for sharing information at meetings to an essential tool for a variety of reasons.