COVID-19 Outbreak: A Paradigm Shift in Food and Beverage Industry with Context to Delhi-NCR

ABSTRACT

Almost all types of businesses are facing the challenge of global spread COVID-19 outbreak, but the food and beverage industry (including both offline and online meal chains) has been severely affected by this pandemic effect. This world-class issue has brought down the GDP and economic growth of the country. The pandemic issue has increased the restaurant’s expenses by creating pressure to expend more over the sanitation and hygiene factors. So, all these problems that the food and beverage industry are facing nowadays due to the corona pandemic inspired the researcher to work on this topic. The researcher has collected the data from particularly Delhi-NCR region by taking four constraints—consumer behavior, hygiene and safety measures, customer satisfaction. To test the hypothetical assumption of this descriptive study, the researcher has implied chi-square test, KMO test and Bartlett’s test, etc. The data analysis results showed that customer satisfaction is affected by all the variables used in this study and also identified that almost all of the customers considered hygiene as a vital variable out of all, which affects their dining choices and preferences. So, the rationale of this study can help the restaurants in adopting suitable safety measures to attract and satisfy their customers again. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.