Guest editorial: International sources for advertising and marketing history
Journal of Historical Research in Marketing
; 14(2):133-134, 2022.
Article
in English
| ProQuest Central | ID: covidwho-1831699
ABSTRACT
Discussion following the presentation focused on two main points learning about the availability of archival sources can help researchers improve the rigour of their work through access to primary sources;and learning about archival sources can inspire additional research topics. [...]this special issue was born. A version of the LAC conference paper by Campbell, Griffin and Elliott is included in this special issue. Since the call for papers for this special issue was issued, the world has had to learn to cope with the impact of the Covid-19 virus. Since at least the mid-1990s, many official and personal records have been “born-digital”.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Prognostic study
Language:
English
Journal:
Journal of Historical Research in Marketing
Year:
2022
Document Type:
Article
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