Digitised historic newspapers as a primary source for marketing historians

ABSTRACT

Purpose>This study aims to highlight the potential of digitised historic newspapers.Design/methodology/approach>This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.Findings>The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.Originality/value>To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.