A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19. (Special Issue: Sport and COVID-19: impact and challenges for the future: volume 2.)
European Sport Management Quarterly
; 22(1):72-91, 2022.
Article
in English
| CAB Abstracts | ID: covidwho-1839938
ABSTRACT
Research question The business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment of practices to survive the disruption. One stakeholder comprehensively impacted has been the media, whose investments in augmenting sport's commercial appeal have been immense. The media will need to rethink their strategies to adequately leverage their connections to sport products. Similarly, sport properties and content providers will need to reconsider their mediated offerings and how fan relationships can be sustained. In response, this article outlines a pathway to superior fan activation and engagement, noting the accelerated transformation of sport arising in consequence of the pandemic.
Leisure, Recreation and Tourism Economics [EE119]; Marketing and Distribution [EE700]; Consumer Economics [EE720]; Sport and Recreational Activities [UU625]; Communication and Mass Media [UU360]; pandemics; sport; mass media; audiences; coronavirus disease 2019; classification; consumption; technology; marketing; news media; spectators
Full text:
Available
Collection:
Databases of international organizations
Database:
CAB Abstracts
Type of study:
Experimental Studies
Language:
English
Journal:
European Sport Management Quarterly
Year:
2022
Document Type:
Article
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