How can aspects of quality of life be incorporated into corporate social responsibility strategies to achieve work life balance?

ABSTRACT

Purpose>Employees in the hospitality industry have to adapt to a fast-paced and rapidly changing environment. Furthermore, employees must be able to handle a high volume of work and be willing to work long hours. In this context, the question is how can people work and cope with the pressures of hospitality businesses and at the same time, improve their QoL?Design/methodology/approach>Outlines the various theories of corporate social responsibility (CSR) and reviews the meaning of the term quality of life (QoL). Thereafter, the article analyses three examples of hospitality companies (Radisson, Scandic and Peninsula Hotels) that have implemented CSR practices and the extent to which they align with the dimensions of QoL.Findings>Concludes that well-conceived, multidimensional corporate social responsibility (CSR) strategies, combined with transparent reporting tend to enhance employee job satisfaction and quality of work life (QWL). It draws on the literature and case study examples from three companies with a reputation for sustainable thinking and practice.Originality/value>Currently the links between CSR, QWL and QoL are not well understood, nor the role of CSR initiatives in achieving QoL outcomes and so the paper adds value by providing an explanation of QoL, CSR linked to case study examples.