Influence of people, processes and technology on business strategy in small enterprise in a Covid 19 environment
International Journal of Data and Network Science
; 6(3):779-786, 2022.
Article
in English
| Scopus | ID: covidwho-1841638
ABSTRACT
The business context has been affected by the action of Covid 19, and companies must react to this new reality. The research analyzes people, processes and technology and their effect on the development of the respective business strategy in small companies in Huancayo, Peru. The study design was non-probabilistic, cross-sectional, qualitative-quantitative and explanatory in a sample of 99 business units. The analytical technique used was structural equation modeling based on PLS. The results indicate that there is a positive relationship between the processes and technology used and the implementation of actions to achieve their objectives. No significant relationship was found with people, given that in the face of the health emergency, economic paralysis, closure of markets and sectors, the companies had to make decisions and postpone concern for human resources. The coefficient of determination (R2) was 79.3%, which shows that the model presented allows predicting future results. © 2022, Growing Science. All rights reserved.
Full text:
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Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
International Journal of Data and Network Science
Year:
2022
Document Type:
Article
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