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The Uniqlo Case: Fast Retailing Recipe for Attaining Market Leadership Position in Casual Clothing
Rutgers Business Review ; 7(1):61-76, 2022.
Article in English | Scopus | ID: covidwho-1842909
ABSTRACT
Uniqlo’s ability to attain a market leadership position in casual clothing during the Covid-19 pandemic is a challenging endeavor. To understand the secret recipe of this success, a practitioner-oriented investigation involving examining relevant published articles in public domain and the company’s history of seven decades was undertaken. The global value chain analysis of the fast fashion industry and competitive dynamics involving the two closest competitors was carried out. The managerial implications highlight the importance of importing ideas from beyond one's industry and home country boundary, value innovation, distancing from closest competitors, and implementing an open, differentiated and circular business model. © 2022, Rutgers Business School. All rights reserved.
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Collection: Databases of international organizations Database: Scopus Type of study: Prognostic study Language: English Journal: Rutgers Business Review Year: 2022 Document Type: Article

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Collection: Databases of international organizations Database: Scopus Type of study: Prognostic study Language: English Journal: Rutgers Business Review Year: 2022 Document Type: Article